Tuesday, May 16, 2006

The Other-cott cometh!

If you haven't heard about the "Other-cott", you haven't heard about absolutely the best idea for striking back against the movie version of Dan Brown's compendium of lies, The DaVinci Code. Go and read all about it, but the basic idea is: this coming weekend, when the DVC movie is opening, go see the only other widely-distributed movie opening the same day: Dreamworks' Over the Hedge. The money that OTH makes -- and more importantly, the money DVC therefore does not make -- will give Sony Pictures fits.

The brilliant Barb Nicolosi is leading the charge. If you're not reading her blog, drop what you are doing and go there now.