That's a slogan I found in a recent newspaper ad (yes, I still read newspapers, on paper). It was for a retirement community, but it seems to me that it also describes what should be a major attraction of the Christian life.
We know that our real home is Heaven, and that the point of life here is to lay up treasures there, not on Earth. So we can stay calm if the earthly treasure-hunt isn't going all that well. And if it is going well, we know to keep the modest amount we need for ourselves and our families, and give the rest to those who have less.
To the World, that doesn't make sense. Kick, bite, scratch, win at all costs, it says. Here's something new and shiny! Don't you want it? You can have it now! New low price! (one soul).
Live large. Spend small. Be a Christian.